Innovative tools and business models
European Commission · Creative Europe Programme (CREA)
Posted 30 Sept 2026 · About 4 months left
Summary
Objective:
The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry (including videogames). The support also aims to enable the European audiovisual industry to better adapt to the opportunities offered by the development of Artificial Intelligence and contribute to the implementation of the Apply AI Strategy.
Expected results
Improve the competitiveness of the European audiovisual industry (including videogames) and seize the benefits of the innovative developments in technology and business models;
Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence;
Improve the greening process of the European audiovisual industry;
Improve the production and circulation of European audiovisual works in the digital era;
increase the number and diversity of European works available online and increase their visibility in order to allow them to reach more…
Excerpt from the donor's page. The full text, annexes and forms are on the original call.
Eligibility and conditions
Show the eligibility text from the source
">Conditions
1. Admissibility conditions: Proposal page limit and layout
described in the call document.
Proposal page limits and layout: described in Part B of the Application Form available in the Submission System.
2. Eligible countries
described in the call document.
3. Other eligibility conditions
described in the call document.
4. Financial and operational capacity and exclusion
described in the call document.
5a. Evaluation and award: Submission and evaluation processes
described in the call document.
5b. Evaluation and award: Award criteria, scoring and thresholds
Evaluation criteria, scoring, threshold and process are described in the call document.
5c. Evaluation and award: Indicative timeline for evaluation and grant agreement
described in the call document.
Publication of the call: September, 30 2026.
Deadline for submitting applications: January, 14 2027 17:00 (Brussels time).
Evaluation period: January-May 2027.
Information to applicants: July 2027.
Signature of grant agreement: October 2027.
6. Legal and financial set-up of the grants
described in the call document.
Call document and annexes:
Call document
Application form templates
Standard application form (CREA MEDIA) — the application form specific to this call is available in the Submission System
Information on independence and ownership control (CREA MEDIA)
Model Grant Agreements (MGA)
CREA MGA
Additional documents:
CREA Annual Work Programmes
CREA Regulation 2021/818
EU Financial Regulation 2024/2509
Rules for Legal Entity Validation, LEAR Appointment and Financial Capacity Assessment
EU Grants AGA — Annotated Model Grant Agreement
Funding & Tenders Portal Online Manual
Funding & Tenders Portal Terms and Conditions
Funding & Tenders Portal Privacy Statement
Themes
- Application of New technologies to the Audio-Visual distribution
- Application of New technologies to the Audio-Visual production
- Artificial intelligence
- Augmented Reality
- Big data
- Blockchain and Distributed Ledger Technology (DLT)
- Digital Distribution of Audio-Visual works
- Film Theatrical distribution
- Film marketing
- Film promotion
- Green deal
- Marketing
- Metadata
- New technologies for Audio-Visual sector - Media
- New technologies for promotion of Audio-Visual works
- TV series
- Video Games
- Virtual Reality
- film
- DigitalAgenda